STEPHEN COOMBER BRANDING: THE FAST TRACK ROUTE TO MASTERING BRANDS AND BRANDING CAPSTONE, 2006

Authors

  • S.Ehtesham Ali

Abstract

What is a brand? What are the common characteristics of the most successful brands? What are the world’s most valuable brands and the origins of modern branding? Is the process of creating a brand on the internet different from traditional branding and what are good real-world examples of successful brands?

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Published

2006-10-01

Issue

Vol. 2 No. 3 (2006): Market Forces Research Journal Volume 2 No 3

Section

Book Review

License

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