MARKET SNAP SHOT: A BRAND TRACKING SURVEY: REFRIGERATORS

Authors

  • Tariq Jalees

Abstract

In every issue we present different brands’ perceptions. This pictorial snap shot is based on the five tested and validated components of brand equity. The current issue measures the market perception of refrigerator brand.

References

Keller, K.L : (2004) Building, Measuring and Managing Brand Equity; Prentice Hall; NY

Downloads

Published

2006-10-01

Issue

Vol. 2 No. 3 (2006): Market Forces Research Journal Volume 2 No 3

Section

Articles

License

  1. Copyright of all the submissions to the Market Forces will remain to the contributors.
  2. Anyone is allowed to distribute, remix, tweak, and build upon his/her work, even commercially, as long as it is credited/cited to the original contributors of the Market Forces.