FANS: MARKET SNAP SHOT A BRAND TRACKING SURVEY

Authors

  • Tariq Jalees

Abstract

In every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the Brand Image of Fans.

References

Keller, K.L : (2004) Building, Measuring and Managing Brand Equity; Prentice Hall; NY

Downloads

Published

2007-07-01

Issue

Vol. 3 No. 2 (2007): Market Forces Research Journal Volume 3 No 2

Section

Articles

License

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