TAKING YOU THROUGH THE BISCUIT INDUSTRY

Abstract

Perhaps one of the most underrated, least talked about and low thrill industry, the biscuit business has been making waves for the last few years!Biscuits eating habit had been inculcated into the Pakistani frame work with ‘sipping of tea’ post British Raj. The biscuit, a natural complement during evening tea or in large receptions and parties has been a necessity at least in the upper income tier. The lower tier though not as heavy in consumption could not abstain (being Pakistanis’ with a sweet tooth) and with baking being a relatively easy concept (eating fresh biscuits being a necessity), the industry as expected started growing at a fast pace. This led to the sprouting of the unbranded neighborhood bakeries that made small quantities of large variety of irresistible snacks.