The Brand Image Assessment of Locally Manufactured Fans: Survey Report

Authors

  • SYED EHTESHAM ALI

Abstract

Brand image creation and its differentiation are major marketing tools for brand building and maintenance. Here we are presenting brand image of different fans sold in the local market of Karachi. The study is based on Yound & Rubicam model. The determinants of Keller’s model as illustrated in previous issues were Awareness, Usage, Judgment, Performance and Imagery.

References

Young & Rubicam (1994), Brand Asset Valuator, London: Young & Rubicam.

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Published

2008-04-01

Issue

Vol. 4 No. 1 (2008): Market Forces Research Journal Volume 4 No 1

Section

Articles

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