PHARMACEUTICAL INDUSTRY IN PAKISTAN: UNETHICAL PHARMACEUTICAL MARKETING PRACTICES

Authors

  • Rizwan Raheem Ahmed
  • TARIQ JALEES

Abstract

INTRODUCTIONThe unethical drug practices are common phenomenon worldwide but it is more severe in developing countries. Unethical drug practices have two dimensions. One is drug related, and other is drug promotion related. Extensive researches on drug related unethical practices have been carried out internationally. However, there is a dearth of literature on unethical drug promotion practices. Parmar and Jalees (2004) observed that pharmaceutical industry spends a substantial portion of its budget on market research but do not carry out the research on how to curb the unethical drug promotion practices.

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Published

2008-07-01

Issue

Vol. 4 No. 2 (2008): Market Forces Research Journal Volume 4 No 2

Section

Articles

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