WAS IT A ONE-MAN SHOW: THE STORY OF SALEEM-UR-REHMAN THE FOUNDER OF DIIGITAL COMMUNICATION

Abstract

The case study describes the rise and fall of the company 'Digital Communication". The company was formed by Saleem ur Rehman, who had experience of working with companies like AT&T and Bell Labs.The company at one time had more than 3000 clients in various sectors. These included Textiles: towels, hosiery, garments, spinning, insurance, travel agencies, defence organizations, GHQ, Pakistan Rangers, NGOs, Hotels: Marriot Karachi, Pearl Continental Peshawar, Pearl Continental Bhurbam, Hotel Mehran and Hotel Paradise; guest houses; sugar companies; engineering concerns, large residencies; Engro Chemicals; PNSC; NICVD and other products.The company expanded rapidly, within two years Digital Communication's business grew to an extent that a new premises was needed just to maintain sales and marketing of the company. The company maintained its monopolistic control of the market till 1990 in the range of products that it offered.However, after the demise of Saleem ur Rehman in 1992, the company faced many problems. The stool of Digital Communications was a one man show and when the man died several people came to take his place but no one was capable of handling a big ship, hence the ship sank and the dreams of an enthusiastic Pakistani died with his death.Key Words: Entrepreneurship: Technology Services