CATERING STRATEGY: A STUDY OF HANIF RAJPUT

Abstract

Sher Khan folded his jai namaz mat presented years ago by his mentor Hanif Rajput and got ready for his daily chores. He is a driver of one of the many catering vans possessed by Hanif Rajput Caterers. Putting on his jacket with HR block printed on its back he got behind the wheels and headed towards the kitchens to load the cuisine and head for the KMC Gardens where it had to be delivered for the wedding party of one of the clients.He rolled out with many other vans from the kitchen located in KMC sport complex at 7 PM. The traffic was heavy tonight however he managed to reach the DHA Gardens at 8.30 PM. He offloaded the “dhegsâ€; Mohammad Khan an old crony of his meticulously checked the contents with the Tally Card and signed the receipt. Meanwhile Sher Khan looked at the Gardens, which were cloaked with shamianas and blazing with fancy lights. It was too early for guests but there seemed a lot of hustle and bustle in the vicinity. The stage decorators were in their last phase plugging in the orchids and roses around the podium, waiters were putting the spirit lamps under the dishes and carpets were being swept. He thought of the day when his daughter got a similar wedding treat from the company five years ago, which was funded by Hanif sahib!Mohammad Khan refocused his attention by delivering the receipt, which he pocketed and looked up his next call station. He had to go to KMC Gardens and pick up the shamianas and chairs of last evening’s function and offload them at a business tycoon’s residence in Bath Island. By the time all his chores were over it was well past 2AM and Sher Khan parked his van and took the M17 coach and headed for his home in Balouch Colony.