A Different View on Customer Orientation in Metalworking Firms

Authors

  • Bulent Aydin
  • Adnan Ceylan

Abstract

In this paper, an original model was constructed and a research analysis was conducted to find out the influence of spiritual leadership on customer orientation in metalworking firms. Research was performed on 578 employees in the metal industry. According to the results, it was determined that the constructed model is significant and, spiritual leadership affects the customer orientation processes. However, the total explained variance of customer orientation depending on spiritual leadership could have only reached a value of 20%, which managerial level employees should take into consideration when constructing their strategic maps.Keywords: Customer orientation, spiritual leadership, metal industry

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Published

2009-10-01

Issue

Vol. 5 No. 3 (2009): Market Forces Research Journal Volume 5 No 3

Section

Articles

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