An Empirical Analysis Of Impulsive Buying Behavior In Pakistan

Abstract

The purpose of this research was to identify the variables related to impulsive buying, identify the relationships of these variables, ascertain their validity in Pakistan and empirically test the derived hypotheses. The dependent and independent variables of this study are impulsive buying behavior, individualism, collectivism, moods and proximity. Based on the above variables a close ended questionnaire was developed containing two to three sub-variables. The questionnaire was administered to the pre-selected affluent areas of Karachi which were Defence, Clifton, PECHS, North Nazimabad, Bhadrabad and Bath Island. The sample size for this study was 180. Quota sampling was used for drawing the samples. The developed hypotheses were tested through techniques such as regression, Z-test two sample, F-test two samples, and t-test two samples, of which three were accepted and two were rejected.Keywords: Impulsive buying, individualism, collectivism, mood, proximity, gender, age group, marital status.