BIG BAZAAR

Abstract

In the year 2005, Lucknow witnessed a retail revolution with the opening of Big Bazaar, in the heart of the city. Almost all products ranging from grocery, appliances, and apparels to food products, were made available under a single roof, which gave customers an entirely new shopping experience. However, despite its huge success, Big Bazaar in Lucknow I likely to face tough times ahead. Retail chains such as Vishal Mega Mart, RPG Retail, Westside and Shopper's Stop have come up in different price and customer segments. Reliance is se to begin its stores in various parts of city and Wall mart shall possibly follow soon. Around half a dozen shopping malls are under construction in and around city making the organized retail sector overcrowded and saturated. Besides, there are certain uncontrollable factors also that impede customer footfalls and ray affect sales growth. Customers from distant localities find it uneconomical to visit Big Bazaar regularly as transportation expense usually exceeds the cost savings. During holidays or weekend, the complex becomes extremely crowded making the access or parking awfully difficult. Another trouble is of long queues in form of billing counters or occasional billing errors, causing wastage of precious time. Consumers at times thus prefer local markets or nearby Malls where they can conveniently shop though may be at higher prices. The case intends to perform SWOT analysis of Big Bazaar vis-a-vis other organized retails in Lucknow. The case would strive to find out the action hat company might take in order to maintain its leadership position.Keywords: Retail Chains, Customers, Customer Fooll, Retail Management.,