EVALUATING E-COMMERCE STRATEGY DEVELOPMENT FOR ORGANIZATIONS: A LITERATURE REVIEW
Abstract
This article provides a concise concept and explanation of electronic commerce within retail organization. The review of related literature discusses the concept and application areas of e-commerce within organizations. The review will also tackle the important strategic management concepts such as transaction cost theory and relationship marketing and how e-commerce is enabling organizations to achieve increased efficiency, improved communication, and lower costs across its value chain.Keywords:' E-Commerce, literature, strategy, development, intraorganizational, relationship marketing, retail, transaction cost theory.Downloads
Published
2011-01-01
Issue
Section
Articles
License
- Copyright of all the submissions to the Market Forces will remain to the contributors.
- Anyone is allowed to distribute, remix, tweak, and build upon his/her work, even commercially, as long as it is credited/cited to the original contributors of the Market Forces.