SERVICE GAP FOR MUSHARKA FINANCE AND IT'S EVALUATION ON CONSUMER'S VALUE FOR MEEZAN BANK KARACHI

Abstract

We have conducted this study to find out Service gap for Musharka finance and it's evaluation on consumer's value (perceived value and delivered value) for Meezan bank Karachi we believe it benefits because Islamic financing like Musharka is growing in numbers all over the world and it is currently in its transition stage hence at this stage if we come to know the consumer value; means perceived value and delivered value then it will be very helpful to reduce the service gap so that consumer value can increased.In addition to this we should be doing this because it matches our career goal. And this specific research project we'll learn a lot, for example at this moment of time we are indifferent of the result that's why we also consider it symmetries in respect of its potential outcome. Whether the result will be either in yes or no both ways it is equally important and gives us new insights. Further this is what which fascinates us because by evaluating service gap in Musharka finance consumers of Karachi and by giving some recommendation, we feel as we will have added something worthy.We are going to answer two of our research questions:i-      What is the Service gap for Musharka finance?ii-     What will be evaluation on consumer's value (perceived value and delivered value) for Meezan bank Karachi.We use 'Exploratory Research" for our research design to gain more insights and in depth knowledge of our research topic with sample size of 25 and Data for our research project is collected through primary source using questionnaire, Key results of survey through questionnaire are that Service gap for Musharka finance is significant and improvement is needed to reduce service gap & increase consumer's value for Meezan Bank Karachi.