GORDON BETHUNE FROM WORST TO FIRST

Authors

  • Hafeez ud Deen

Abstract

Gordon Bethune, the CEO of Continental Airlines, has written From Worst to First, an account of how he turned that airline from lackluster to leader, in just a-year-and- a-half. He is not bragging, but rather sharing the secrets of leadership that can transform other companies. Gordon Bethune emerges as an inspirational leader, by bringing Continental Airlines back from the brink, in 1994, which is a truly phenomenal management turnarounds of our times. This book is a refreshing proof of focus on customer satisfaction being an effective spearhead for a turnaround strategy.

Downloads

Issue

Vol. 1 No. 2 (2005): Market Forces Research Journal Volume 1 No 2

Section

Articles

License

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