Antecedents to Intention to Adopt Mobile Learning: A Moderating Model
DOI:
https://doi.org/10.51153/mf.v17i2.572Keywords:
Intention to Adopt mobile learning, Performance Expectancy, Effort Expectancy, Social Influence, UTAUTAbstract
Due to the availability of technology, most of the population worldwide has mobile access. Most mobile users use it for making calls or sending messages to friends and family members and are reluctant to use other advanced features such as accessing web pages and social forums. This study has extended the UTAT model to examine the factors (i.e., performance expectancy, effort expectancy, and social influence) that affect attitudes toward mobile learning. Also, the study examines the moderating roles of perceived risk. The study collected 355 responses from SMEs’ employees in Karachi using a self-administered questionnaire. We used Smart PLS for data analysis and found that “performance expectancy, effort expectancy, and social expectancy significantly affect mobile learning.” However, the effect of effort expectancy is negative. Also, the study results support the moderating roles of perceived risk. Based on the results, we suggest that SMEs must motivate employees to make more efforts to use mobile for learning. Many consumers are still concerned about the risk elements of using mobile for learning. Policymakers and managers must counsel employees that the risk factors have reduced considerably due to technological advancements. However, they may not share their information with non-reputable web pages and unknown numbers.References
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