MARKET SNAPSHOT A BRAND TRACKING SURVEY OF CELLULAR PHONES

Authors

  • Tariq Jalees

Abstract

In every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the brand image of Mobiles (cellular phones)

References

Keller, K.L : (2004) Building, Measuring and Managing Board Equity; Prentice Hall; NY

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Published

2016-06-26

Issue

Vol. 1 No. 4 (2006): Market Forces Research Journal Volume 1 No 4

Section

Articles

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