Examining the Influence of Product Quality, Pricing, and Service Quality on Customer Satisfaction: Exploring the Moderating Role of Customer Value
DOI:
https://doi.org/10.51153/mf.v19i2.677Keywords:
Product quality, Product price, perceived quality, customer value, customer satisfactionAbstract
In recent years, consumers in Pakistan have switched to ready-made garments. They are convenient, and the fittings are as per requirement. As a result of this trend, many new garment companies entered the market. The garment industry has become highly competitive and depends on customer satisfaction. Given its importance, we have examined the effect of product quality, product price, and service quality” on customer satisfaction and the moderating effect of customer value on customer satisfaction. We collected the data using mall intercept methods. The focus of the study was on the respondents who purchase ready-made garments. The study documents that “product quality, price, and service quality positively affect customer satisfaction.” We also found that customer value moderates (i) Product quality and customer satisfaction, (ii) Product price and customer satisfaction, and (iii) Service quality and customer satisfaction.References
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