Factors Affecting Passenger Attitudes towards Low-Cost Carriers
DOI:
https://doi.org/10.51153/mf.v19i2.686Keywords:
Prices, access of passengers, technological efficacy, passenger loyalty, airline reputation, and airline safety on low-cost carriers.Abstract
LCCs have a positive impact on the economies. For example, it includes generating employment, stimulating depressed economies, and contributing toward GDP. Extant literature also highlights that the LCC's business model increased productivity and efficiency, forcing others in the industry to adopt this model. Moreover, many researchers noted that because of this innovative model, airlines could connect to nonviable destinations. Furthermore, due to this innovative model, LCCs share has increased significantly. Researchers believe it will increase more profoundly. The study has proposed and tested six direct and six mediating hypotheses. We collected the data from local Pakistani travelers. We found that “low prices, access of passengers, technological efficacy, passenger loyalty, and airline reputation positively affect low-cost carriers.” The “study highlighted that airline safety insignificantly affects LCCs. We also “examined the mediating role of passenger satisfaction between the above antecedents and attitudes towards” LCCs. The study accepted all the mediating relationships except Hypothesis 12: “Passenger satisfaction mediates airport safety and LCCs.”References
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