MARKET SNAP SHOT: A BRAND TRACKING SURVEY

Authors

  • Tariq Jalees

Abstract

In every issue we present customer brands’ perceptions of products. This pictorial snap is based on the five tested and validated variables of brand equity. The current issue contains the Brand Image of Automobile.

References

Keller, K.L : (2004) Building, Measuring and Managing Board Equity; Prentice Hall; NY

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Published

2006-04-01

Issue

Vol. 2 No. 1 (2006): Market Forces Research Journal Volume 2 No 1

Section

Articles

License

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