Case Study: Stories of Entrepreneurship

Abstract

Entrepreneurship is imperative for growing economies in times of environmental uncer¬tainties. Pakistani mentality is undergoing a change and more and more educated people are looking at business of their own rather than a "naukri'. This bold initiative by a few is likely to motivate young budding professionals to follow suit. Entrepreneurship is all about identifying a business opportunity and adding color to it to sound compelling. Idea has replaced finances as an engine to entrepreneurial spirit. Another factor that stands out is the ability of making calculated risks and being persistent in your struggle. Entrepreneurial character also helps in making you successful. The need of time is to allow small and medium enterprises SME to grow disproportionately to double the GDP growth of the country". This is a story of five entrepreneurs who surmounted the odds and build their enterprise into successful businesses.