MOTOR CYCLES MARKET SNAP SHOT: A BRAND TRACKING SURVEY
Abstract
In every issue we present consumer perceptions of brands. This pictorial snap is based on the five tested and validated constituents of brand equity. The current issue contains the brand image of Motor cycles.References
Keller, K.L : (2004) Building, Measuring and Managing Board Equity; Prentice Hall; NY
Downloads
Published
2006-07-01
Issue
Section
Articles
License
- Copyright of all the submissions to the Market Forces will remain to the contributors.
- Anyone is allowed to distribute, remix, tweak, and build upon his/her work, even commercially, as long as it is credited/cited to the original contributors of the Market Forces.