MARKET SNAP SHOT: A BRAND TRACKING SURVEY

Authors

  • Tariq Jalees

Abstract

In every issue we are going to present different brands’ perceptions. This pictorial snap would be based on the five tested and validated variables of brand equity. The current issue contains the brand image of television

References

Keller, K.L : (2004) Building, Measuring and Managing Board Equity; Prentice Hall; NY

Downloads

Issue

Vol. 1 No. 3 (2005): Market Forces Research Journal Volume 1 No 3

Section

Articles

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