Syed Muhammad, Fahim, Institute of Business Management, Pakistan

• Market Forces Vol. 18 No. 2 (2023): Market Forces Research Journal Volume 18 Issue 2 - Articles
  Time is money: A Conditional Mediation Analysis of Ad Value Moderated by Time Spent on YouTube
  Abstract  PDF
• Market Forces Vol. 17 No. 1 (2022): Market Forces Research Journal Volume 17 Issue 1 - Articles
  Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
  Abstract  PDF