Vol. 16 No. 2 (2021): Market Forces Research Journal Volume 16 Issue 2

Articles

• The Internet of Things and Changing Consumer Behavior in Bottom of the Pyramid Segment for Technology Innovation

  Fariha Raza, Jawaid A Qureshi, Abdul Salam

  1-18

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• Consequences of Spiritual Leadership: A Moderating Model of Organizational Performance

  Farah Iqbal, Muqtader Zahra Zaidi

  19-42

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• Mapping the Impact of Employee Engagement on Job Performance with Mediating Role of Work-Life Balance: An Investigation of Private Sector Organizations in Pakistan

  Hadiqa Riaz, Hassaan Ahmed, Syed Babar Ali

  43-62

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• Social Media vs Traditional Media on Consumer Buying Behavior: The Mediating Role of Consumer Brand Perception

  Sarwat, Ammar Siddiqui

  63-82

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• Examining the Direct and Mediating Effect of Organizational Commitment and Work Environment in the Textile Sector of Pakistan

  Abuzar Wajidi, Mirza Imtiaz Askari, Ume Amen, Ume Sumayya

  83-108

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• An Investigation of the Relationship between Organizational Justice, Job Autonomy, Workplace Trust and Psychological Ownership: The Role of Ethical Leadership

  Kamran Khan, Kashif Riaz, Syed Karamatullah Hussainy

  109-132

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• Consequences of Exclusive Talent Management and the Mediating and Moderating Roles of Distributer Justice and Procedural Justice

  Syeda Tayyabe Fasih , Amanat Ali Jalbani, Shujat Mubarik

  133-150

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• Impact of Macroeconomic and social Factors on Economic Growth: Moderating role of Belt and Road Initiative

  Syed Muhammad Salman, Ayub Mehar, Athar Iqbal

  151-166

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• Impact of Brand Equity on Purchase Intentions of Customers in Insurance Industry of Pakistan

  Masood Hassan, Muhammad Adnan Bashir, Muhammad Azeem Qureshi

  167-189

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